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Money guide

Money, explained kindly

Short chapters about the money side of your beauty business. Where it goes, what you actually keep, and how to decide what happens next. No math, no spreadsheets. Read one in a coffee break.

By Issa and the IssaBudget team. Every method in it runs Skin by Issa, for real, every day.

  1. Every dollar gets a homeThe whole idea behind envelope budgeting, explained slowly, with no math and no spreadsheets.Read chapter one· 4 min
  2. What you actually keepThe number on your booking app is not your money. Here is what is really left once everyone takes their piece.Read chapter two· 6 min
  3. Write it down while it is warmThe minute after a client pays is worth more than any other in your week. Here is what it saves you from carrying.Read chapter three· 4 min
  4. Paying yourself on purposeHow to pay yourself the same amount every month, out of a business where no two months are the same.Read chapter four· 5 min
  5. Keeping your pay steadyHow to begin while the buffer is still empty, how to tell whether your number is right, and what to do on the month it does not hold.Read chapter five· 5 min
  6. The two cushions every studio needsYou already have one cushion and a chapter of practice running it. Here is why a second one has to exist, and why merging them destroys both.Read chapter six· 6 min
  7. Where your savings should liveMoney you are saving loses a little every year in your everyday account. Twenty minutes fixes that, once.Read chapter seven· 5 min
  8. Taxes without the panicTwo taxes run through a studio and they must not mix. Here is how the money is already there when the bill arrives.Read chapter eight· 6 min
  9. The bills that do not come every monthThe renewal you knew about all year should never wreck a month. One division and an envelope make every known bill boring.Read chapter nine· 5 min
  10. Spending less is the other half of profitA dollar you do not spend is profit with no new client attached. The biggest lines first, the ones the client came for never, and the price of your own hour.Read chapter ten· 6 min
  11. Which services are actually worth keepingRead your menu against the price of an hour. Which services earn, which ones open the door, and the three moves to make before you drop anything.Read chapter eleven· 5 min
Issa Espinoza at Skin by IssaAbout this guideWritten in a treatment room, not an officeMeet Issa Espinoza, see where the numbers come from, and what this guide will never pretend to know.